The Mill @ OFFF 2011 (Episode 1)
The motion design division of the Mill talked at the OFFF 2011 held in Barcelona. It was Thursday, June 9th at the BIS space.
At first I was expecting a more VFX talk, but rapidly discovered this division inside the Post-House the Mill. They talked about who they were, what they did and how they did it. This division is called “the 4th floor” as they are a series of digital and motion designers, among others, that work in a separate floor inside the main facility that the Mill has in London. They focus on motion design and in experimenting new forms of digital art to create some amazing works! Here is their showreel of motion design(also the one they showed)
Very cool and perfectly done stuff. They showed the making of for a campaign they did for All Star Converse and explained the process of coming up with the final result and the technical issues they encountered.
Due too legal issues they weren’t able to show they’re newest work that they had done for MTV but instead, they gave us what they called: “the Lecture” that was kind of the philosophy that the “4th Floor” has when creating they’re works.
So in the end, once more you see that The Mill is a great post-production house, with highly talented artists that make some of the most impressive digital art out there, being in major motion pictures or commercials and even specialized campaigns.
That’s all for today! Tomorrow more! A new Episode of my experience at the OFFF 2011!