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Windows 7: The Past of Compositing
Today I was reading my blog feeds and I came to the new Microsoft ad. It uses a technique used in other ads that consists in reading a text from beginning to end and then reading it from end to beginning and having it mean a whole different thing… Really creative. Well that is not my point… When the ad gets to the end and we are looking at a tablet device we see appear not one but TWO times a tracking marker on the tablet screen which is a pretty big mistake… I just wonder how that can happen in a commercial from a major corporation like microsoft…
1:39
1:41
While most people won’t even notice it or might not find it offensive, from a professional point of view it is a real shame to see this on a finished piece…
So, better have some more keen eyes next time to detect these errors…
See the ad in Fubiz
